In 2014, we sent our OEM products to Japan and displayed them in Sam's Supermarket, one of the world's top 500 supermarkets, and Aeon Retail Supermarket in Japan. Small, practical and finely crafted products made in China were loved by the Japanese people in Japan and were eager to buy them.
At that time, we didn't want to sell our products in China, we just made every product carefully.
In 2016, with the further development of the product and the market, we realized that we should let our products enter into China, which would be more conducive to promoting new ideas for product development, rather than being limited to Japanese home furnishings, and would be more conducive to the creation of a Chinese brand and the reflection of Chinese manufacturing. So we registered the Chinese brand “LAZY DIARY”.
In 2017, in Suzhou, China, we established Suzhou Yona International Trading Limited Company as the brand's sales center, and in the same year, the products officially entered the Chinese market, and were sold on China's largest online shopping malls, Jingdong and Tmall e-commerce platforms.